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‘I’m going down the escalator’: Inside the Trump Tower spectacle that launched a presidency

‘I’m going down the escalator’: Inside the Trump Tower spectacle that launched a presidency
Monday 17
21:34 2019

The famous escalator ride almost wasn’t. When Donald Trump announced his seemingly quixotic presidential bid on June 16, 2015 — four years ago Sunday — he descended a golden escalator into the atrium of his Trump Tower skyscraper in Manhattan and upended the course of political history. But at the time, nearly every member of his nascent political team urged Trump not to ride a moving stairway down to his announcement. They fretted that it would look amateurish and not remotely presidential. At one point, George Gigicos, the campaign’s director of advance, offered a compromise: that Trump instead take the ...

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Washington Post : ‘I’m going down the escalator’: Inside the Trump Tower spectacle that launched a presidency

Summary: Some advisers argued against Trump’s iconic arrival at his campaign announcement, fearing it would appear unpresidential.

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