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Oh so pretty … political upheaval credited for Dr Martens sales boost

Oh so pretty … political upheaval credited for Dr Martens sales boost
Saturday 17
13:51 2019

Its footwear has been stomping down British high streets for nearly 60 years but Dr Martens is reporting record sales as fresh political upheaval and a trend for chunky platform shoes make its sturdy footwear more fashionable than ever. The classic brand has won over millennials and generation Z with twists on its classic styles, such as vegan sandals covered in hearts and £170 iridescent pink, stacked boots. Sales of these new lines jumped 84% in its last financial year, while the overall number of pairs sold rose by 20% to 8.3m. While its shoes were originally destined for building ...

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The Guardian : Oh so pretty … political upheaval credited for Dr Martens sales boost

Summary: Its footwear has been stomping down British high streets for nearly 60 years but Dr Martens is reporting record sales as fresh political upheaval and a trend for chunky platform shoes make its sturdy footwear more fashionable than ever. The classic brand has won over millennials and generation Z with ...

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