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Rethinking denim jeans, the most wasteful item you own

Rethinking denim jeans, the most wasteful item you own
Wednesday 3
8:30 2020

Written by Marianna Cerini, CNN For almost 150 years, denim jeans have been the hardy stalwart of fashion -- practically everyone, everywhere, owns a pair. They're tough and versatile, but also a major contributor to fashion's not-so-enviable reputation as one of the world's most polluting industries. Now a British charity, the Ellen MacArthur Foundation, is hoping to change that by encouraging clothing companies to sign up to its "Jeans Redesign Guidelines" -- and it could change the design of jeans as we know them. For one, the list says metal rivets should be "designed out" or "reduced to a minimum." ...

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CNN : Rethinking denim jeans, the most wasteful item you own

Summary: Written by Marianna Cerini, CNN For almost 150 years, denim jeans have been the hardy stalwart of fashion -- practically everyone, everywhere, owns a pair. They're tough and versatile, but also a major contributor to fashion's not-so-enviable reputation as one of the world's most polluting industries. Now a British charity, ...

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