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Woke-washing: how brands are cashing in on the culture wars

Woke-washing: how brands are cashing in on the culture wars
Thursday 23
14:33 2019

Imagine getting angry over a sandwich. When Marks & Spencer launched its LGBT sandwich – basically, your classic BLT with some gay guacamole thrown in – I, along with a list of other LGBTQ commentators, was asked by ITV’s This Morning if I was offended by the sandwich. I wasn’t, and neither were any of the others they asked, so this fixture of daytime television settled on a former associate of David Icke, who proceeded to rant about trans people. How did we arrive at a point where sandwich packaging is debated on daytime TV? Brands are increasingly flirting with ...

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Read more from The Guardian : Woke-washing: how brands are cashing in on the culture wars
The Guardian : Woke-washing: how brands are cashing in on the culture wars

Summary: Imagine getting angry over a sandwich. When Marks & Spencer launched its LGBT sandwich – basically, your classic BLT with some gay guacamole thrown in – I, along with a list of other LGBTQ commentators, was asked by ITV’s This Morning if I was offended by the sandwich. I wasn’t, ...

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